Our Armed Forces, Central Armed Police Forces (CAPF), and police are the pride of our nation. As our soldiers continue to serve and protect the freedom of our country, Aditya Birla Sun Life Insurance is dedicated to serving them and their families with the utmost care and commitment. We take pride in being India’s preferred Life Insurance solutions provider, and our dedication to this cause is exemplified through the launch of PARAKRAM, an initiative focused on safeguarding those who safeguard us.
Our financial solutions are specially designed to meet the unique needs of the uniformed fraternity and their families, providing them with a seamless service experience. We have aligned our standard operating procedures with the defense lifestyle to ensure that the entire process is hassle-free for our protectors. Through our offerings, we aim to make a comprehensive and meaningful difference in the lives of our uniformed guardians and their loved ones.
Our Unique Proposition Includes:
- Parakram: Insurance coverage for situations involving war and hostilities.
- Parakram: Utilization of defense medical reports to offer higher non-medical limits for active defense personnel, based on the latest Annual Medical Examination (AME) and Periodic Medical Examination (PME) reports. The SHAPE classification is integrated as part of the medical underwriting process.
- Parakram: Personalized sales and after-sales service delivered by a dedicated and trained sales team, primarily composed of Ex-Servicemen (ESMs) and their family members.
- Parakram: Simplified renewal payment options, including Electronic Clearance Service (ECS), National Automated Clearing House (NACH), Direct Debit, Branch Network, and Net Banking.
- Parakram: Waiver of the Death Certificate requirement in case of an untimely demise in the field. Claims are processed based on a letter from the Commanding Officer (CO) or Officer In Charge (OIC).
Through the PARAKRAM initiative, Aditya Birla Sun Life Insurance is committed to honoring and protecting those who protect us, ensuring that they and their families receive the care and financial security they deserve.